Although T-Shirts were worn as outerwear 100 years ago, the custom to wear a T-Shirt primarily as outerwear become popular in the United States after World War II, when veterans began wearing graphics representing their military affiliation on their standard-issued undershirts. T-Shirt popularity skyrocketed when bands in the 1960s and 1970s began selling T-Shirts with their logos as a promotional tool. The professional wrestling business soon followed this trend as they promoted their wrestlers, events, and specific wrestling organizations with various graphic T-Shirts beginning in the late 1970s.
In 1983, Vince and Linda McMahon expanded on what other wrestling promotions had done in the past. The McMahon's took the sale of T-Shirts featuring their wrestlers to another level by prominently featuring their T-Shirts in catalogs that were inserted in their World Wrestling Federation magazines and wrestling event programs. The sale of T-Shirts at World Wrestling Federation events propelled the wrestling T-Shirt to a "must-have" item for professional wrestling fans, a legacy which lives on today.
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