Back before everything was digital, WWF fans rocked their love for wrestling with loud shirts, plastic championship belts, and foam fingers the size of Hulk Hogan’s ego. This spotlight dives into some of the most iconic—and forgotten—merch of the Golden and New Generation Eras.
During the '80s and '90s, WWF merchandise wasn't just about fandom—it was a cultural phenomenon. From schoolyards to living rooms, these items were symbols of allegiance to our favorite superstars.
Before the digital age of streaming and tweets, wrestling fans showed their love in foam fingers, action figures, and freezer-stocked ice cream bars. WWF merchandise during the ‘80s and ‘90s wasn’t just cool—it was culture. It captured the energy of the squared circle and gave fans a piece of the action they could hold, wear, or eat. Whether it was showing up to school in a Macho Man t-shirt or playing with Hasbro figures after Saturday morning cartoons, these were the golden goods of fandom.
"Mean" Gene Okerlund and L.O.D.
promoting WWF merchandise at Toys R Us.
Spring 1991
 |
WWF OFFICIAL HEADQUARTERS
Toys R US Advertisement |
💥 WWF Ice Cream Bars (1980s–1990s)
With trading cards!
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| WWF SUPERSTARS OF WRESTLING BARS advertisement |
An inside look at the making of
WWF SUPERSTARS OF WRESTLING BARS
with George "The Animal" Steele
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| Jim Neidhart with Ice Cream |
💥 Foam World Wrestling Federation Championship Belts
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| WWF FOAM BELT |
💥 Bret Hart Sunglasses
The ultimate gift from ringside.
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| "Bret Hart's signature pink sunglasses, a must-have for every 'Hitman' fan." |
A Video Tribute
of Bret Hart Giving Sunglasses to Fans
💥 WWF Wrestling Buddies
Hulk Hogan, Ultimate Warrior, Macho King, Ted DiBiase
Jake "The Snake" Roberts, Big Boss Man
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| WWF WRESTLING BUDDIES Advertisement |
WWF Commercials for
WRESTLING BUDDIES
💥 WWF Hasbro Action Figures
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With spring-loaded arms and interesting proportions. |
💥 Vintage T-Shirts
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| "Macho Man" Randy Savage's iconic purple top |
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King Kong Bundy's Black and White T-shirt |
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Ultimate Warrior's 1996 classic shirt |
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| A Bret Hart Shirt |
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| Hulk Hogan's "American Made" and "Hulkamania" Shirts |
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| Hulk Hogan's HULK RULES T-Shirt and Cap |
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| T-Shirts from the WWF Catalog |
💥 Lunchboxes
Must haves for WWF kids at lunch
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| 1985 ROCK 'n WRESTLING Cartoon Lunchbox |
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| 1986 Thermos Lunchbox with three WWF SUPERSTARS |
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| WWF 1992 Royal Rumble Lunchbox with future WWE Hall of Famers |
💥 Posters
Perfect for display
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| Jimmy Hart's HART FOUNDATION Poster |
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| Rockers Poster |
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| Macho Man Randy Savage and Miss Elizabeth |
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| Posters listed in the WWF Magazine in 1988 |
💥 VHS Collections
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| WWF WRESTLEMANIA VHS |
💬 Your Turn!
What was your favorite piece of WWF gear? Let us know in the comments and stay tuned for a future deep dive on rare finds and bootlegs!
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