WWE will merge with UFC (Ultimate Fighting Championship), which is owned by Endeavor, to create a multi-billion dollar live sports entertainment company. UFC is valued at $12.1 billion, and WWE was valued at $9.3 billion. UFC was founded in 1990, whereas WWE was founded in 1953 as Capitol Wrestling Corporation Ltd.
Endeavor will retain a 51 percent controlling interest in the new company, with the remaining 49 percent spread across WWE's shareholders, which include Vince McMahon. Ari Emanuel will serve as CEO of the new entity, with Mark Shapiro as president and chief operating officer, and Vince McMahon as an executive chairman.
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