The “New Generation” campaign marked a pivotal shift in WWF’s identity during the mid-1990s. These television spots weren’t just flashy promos—they reflected a deeper effort to move beyond the aging '80s icons and position newer, more athletic talent like Bret Hart, Shawn Michaels, Diesel, Lex Luger, and Razor Ramon as the future of the company.
These ads captured the changing tone of the WWF. In hindsight, they represent the groundwork that led to the Attitude Era and beyond.
"BRET!" Television Promotion
Shawn Michaels Police TV Spot
Razor Ramon TV Spot
Holiday Line Up TV Spot
Monday Night Raw TV Spot
The Old vs The New Generation TV Spot
Diesel TV Spot
As a fan watching this unfold in real time, it felt like WWF was handing the torch to a new breed of superstar—quieter confidence, flashier athleticism, and a sense that the company was entering unfamiliar but exciting territory. Whether you loved Bret’s grit, Razor’s cool, or HBK’s swagger, these promos set the tone for what was to come.
And that’s exactly what Pro Wrestling Resource is here for—spotlighting the turning points that shaped an entire generation of fans.
